Hot Watch Alert: Tokyoflash Japan

Admit it. You love being in the know. You dig the fact that you single-handedly possess a secret that no one else knows, and you relish the attention while people beg for you to reveal. Well, have I got the watch for you. Enter: Tokyoflash Japan.

Each Tokyoflash watch design has a unique way of telling time, some simple to figure out, some requiring nothing short of a rocket science degree. However, do not fear; instructions on use come with each purchase. This concept watch Space Face, fresh off their new blog, tells the hour on the top half and the minutes on the bottom.

Although that particular watch is not available for purchase yet, there is a variety of stylish options in the $50-250 range that can satisfy any geek. They accept plastic, ship internationally and have customer service reps that speak English, assuming you know how to call Japan.

I was first introduced to Tokyoflash via Gizmodo.com. Being an uber geek myself, I was quickly enamored by the unconventional design. Unfortunately, the collection is geared more towards men so I did the next best thing and bought a watch (pictured right) for the boyfriend (not pictured right). The watch itself is well-constructed--as if you would ever doubt the Japanese--and the battery is still running two years later. Telling time takes some getting used to since your brain has to be reprogrammed, but it's not like we were born with the ability to read conventional clocks/watches. The bf loves it not only because it's unique and versatile, but because it gives him instant credibility in his JDM-lover circle.